Here's the bottom line in regards to the latest Penguin update: It's not the end of the search engine optimization (SEO) world as we know it, but change has to be observed in order for businesses to survive these latest developments. To be quite frank, SEO isn't dead in the water at all; as long as search engines exist, there will always be a way to make your website more visible for them, because indexing sites is what they're mainly used for anyway. For sure, the Penguin update is controversial, but in order for companies to stay afloat in this brave new world of strict standards in search engine algorithms, […]

If you're wondering why your hard-earned SERP (search engine results page) ranking has plummeted since April 24, 2012, then it may have something to do with Google's new brainchild: Google Penguin. Unlike Google Panda, which covers Google's search engine algorithm in general, Google Penguin was specifically created in order to deal with spam. The good news for Google users is that they're less likely to end up in irrelevant sites soliciting all sorts of unrelated products for keywords barely even related to what they're selling. The bad news for many webmasters out there is the fact that their rankings will now go tumbling down due to false positives and the […]

Search Engine Optimization (SEO) is a complicated business, thanks to the regular updates done on Google's search algorithm. With the widespread rollover of the Google Panda 3.4 (added to more than 50 updates from March to April 2012), the war against link farms, blog networks that use spam, and links originating from unrelated sites continues. The casualties of this latest SEO battle were immeasurable; a lot of sites that depended on the "SEO" tactics of blog spamming, link building through unrelated sties, and link farming have suffered lowered page ranks or de-indexing. Search Engine Marketing Is Forever Evolving Search Engine Marketing (SEM) needs to evolve along with the newest trends […]