Posts tagged ‘keywords’

Jan 10, 2014

Keywords form a vital part of any writing assignment. It is only the keywords which can boost your rankings or show you the door when it comes to climbing up the page rank. This increases the relative worth of keywords and makes them an important part of your writing process. However, at times you might have noticed that keywords get repeated or duplicated. This is a precarious situation, especially if you are managing a PPC account. However, all is not lost yet and you can take corrective measures to ensure that your PPC account is clean of duplicate keywords. Before we dwell on the process of removing the duplicate keywords from the PPC ...

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Jul 24, 2012

Here's the understatement of the millennium: keywords are important in search engine optimization (SEO). Back in the days of Web 1.0, reciprocal links and web directory listings were abused by spammers and some such, so the keyword eventually became one of the prime factors for determining your search engine results page (SERP) ranking, or at least it plays a major role into how high you could go SEO-wise. Search strings are usually matched against keywords, and even though search engines like Google use a lot more variables to rank websites aside from how many search terms are found on a given page, keywords are nevertheless still needed in ...

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