Because search engines like Google, Yahoo, and Bing are incorporating social networks more and more into search results, search engine optimization (SEO) experts as well as Internet marketers are progressively relying on sites like Twitter and Facebook to increase the online visibility of their clients' websites. With that said, here are the common tips and tricks that SEO firms use in order to increase the search engine results page (SERP) rankings of their customers using Facebook fan pages.
Fan Page Names, Titles, Keyword Density, and Appearance
Thanks to the nofollow policy of sites like Facebook and Twitter, linking back to your site using your Facebook fan page has no significant influence on your website's SERP rankings or your fan page's SEO. Ergo, you'll probably be told by your SEO consultant to concentrate instead on the things that can affect Facebook SEO, like using keywords in optimizing your fan page name for search engines. Your name should feature a strong brand identity directly connected to your site's branding.
The appearance of this name is also essential. What that means is that as more of your followers tag or comment on your fan page, your entire name will come up, so if you have a keyword-dense and branded name following the "brand, keyword, keyword, and more keywords" scheme, it may look at best overkill and at worst a fan page for a spam site. Even though your title can be as long as you want it to be, practice moderation and common sense. Excessive keyword dumping on titles won't help in your SEO in the least; a mention is enough
About Page Description and Facebook Status Updates
When it comes to editing your About information so that it'd be more SEO-friendly and feature premium-grade meta description, you should go to your fan page, click Edit Page, click Basic Information, and then type in on the About field a description that's about 140 characters long. To avoid making it look spam-like, concentrate more on informing your visitors at a glance what your fan page is all about instead of cramming as many keywords and key phrases as you can in that limited space.
As for Facebook status updates, they're godsends when it comes to updating your followers about the latest happenings, promos, and whatnot of your organization in just a few characters. In fact, Facebook updates have been around long before the similarly styled "tweets" of the Twitter website (although with Twitter, your whole account is composed of nothing but Facebook-update-like tweets).
Your Facebook Status Update's First 18 Characters
Just as tweets can help in adding Internet exposure to a given website or web content, Facebook updates are also capable of that SEO benefit. The first 18 characters of your your Facebook update are also crucial in SEO terms. When it comes to your typical status update, its first 18 (or fewer) characters should feature the SEO title. You also have an option to describe any links you've posted on your Facebook update or wall.
The SEO title (i.e., a title that targets keywords relevant to your website and the content you're posting) should always fall within those first 18 characters of your status update in order to ensure that it's SEO-friendly. If you don't put any title there, then the SEO title will just feature Facebook. Besides which, the virtual "real estate" of those 18 characters is rather limited, so it's not as if you're forcing anything down people's throats by mentioning something about your post that's related to your own company website.
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